The journey map that drives decisions
Map the customer journey, uncover friction, prioritize actions, build the service blueprint and export a board-ready CX report – all in one workspace.
- EU-hosted in Frankfurt
- GDPR DPA included
- Built by CX practitioners
Free plan · No credit card · Manual journey mapping
Why this is different
A customer journey tool built on your real data, not assumptions
Sentiment analysis from your company data
We analyze your internal documents, customer conversations, and support interactions to extract real sentiment, themes, and friction points. Your journey maps start from your own data, not assumptions. Everything is processed automatically inside your journey with clear, structured insights.
Insights from reviews and customer feedback
The tool processes reviews, surveys, comments and customer data to uncover patterns, opportunities, and recurring issues across all feedback sources. Everything is translated into actionable insights inside your journey, helping you prioritize what matters most for your customers.
Service blueprint included
See how your customer journey works behind the scenes. Connect customer actions with the frontstage teams, backstage processes, support systems, and operational dependencies behind them. Your service blueprint is integrated into the journey, with a dedicated view and a clear structure.
Why it's worth it
Built by CX practitioners, for CX practitioners
Most journey tools are just diagramming apps. This one is built for real CX, PX and service experience work with structure, clarity and diagnostics that match how teams actually operate. It speaks CX, not whiteboarding.
Moments of truth, emotional curves, evidence, KPIs per stage, effort vs impact prioritization and AI support. All built in, not patched together.
- Drag-and-drop stage reordering with keyboard support
- AI-generated personas, stages, pain points, insights and action plans
- Document import and review mining on Pro and Enterprise Plans
- Effort vs impact matrix and priority distribution donuts
- Swimlane timeline for board presentations
- JSON, HTML, PDF and PPTX export, branded for Starter Plan and above
- Bot-protected sign-in, row-level security and GDPR-ready data export
How it works
From blank page to board-ready in just 3 steps
Start from a template or a blank map
Choose from 10 industry templates with pre-filled personas, stages, pain points and opportunities, or import your own documents and insights to build from your customer context.
Use AI to draft your journey
AI generates personas, stages, insights and an action plan using your monthly credits. Everything is transparent and fully editable, so you stay in control of the journey and its narrative.
Export the map that drives decisions
One click to export a clean, structured report in PDF, PowerPoint, HTML or JSON. The report is branded with your workspace logo and colors on Starter plan and above.
What's inside
Everything CX&PX professionals need to build data-driven journeys
Personas that stay connected
Create realistic personas and keep their goals, needs, and frustrations connected across every stage, insight, and action. Your journey stays consistent end-to-end.
Stage-by-stage journey map
Drag and drop stages enriched with customer goals, touchpoints, pain points, opportunities, evidence, KPIs, and backstage notes. All are structured for clarity and CX storytelling.
Live CX diagnostics
See emotional curve, effort vs impact matrix, pain vs opportunity balance, and moments of truth update automatically as your journey evolves. You have real-time clarity for better decisions.
Action plan
Turn insights into action with a clear plan that highlights priorities, owners, timelines, and expected impact. Export it together with your journey to align teams and leadership.
AI assistance
On Starter Plan and above, AI helps you generate personas, stages, insights, review analysis, and action plans using your monthly AI credits. It is always transparent and editable.
How AI insights workBoard-ready exports
Export professional HTML, JSON, PDF, and PowerPoint reports. Starter Plan and above unlock branded exports with your workspace logo, colors, and brand settings.
Build for
Made for professionals who design, improve and deliver customer & patient experiences
CX & Service Design Consultants
For consultants who need clarity, speed, and structured delivery across multiple client projects.
- Multiple client workspaces
- Branded PDF / PPTX exports on paid plans
- AI-assisted drafting & analysis on paid plans
- Clean governance for multi-project work
In-house CX, PX & Insights Teams
For teams who maintain living journeys and align personas, insights, and actions in one living document the whole organization can read.
- Shared workspace for cross-functional teams
- Ownership, priority & effort vs impact
- Versioning, audit logs & usage controls
- Consistent, board-ready reporting
Healthcare & Service Experience Teams
For patient and service experience teams who map complex pathways and need emotional and operational clarity.
- Emotional curve & moments of truth
- Pain vs opportunity balance
- Admission → treatment → discharge mapping
- Operational actions teams can implement
Start fast
Ready-made templates to help you start with clarity and confidence
Start with a library of templates built around the journeys teams map most often: onboarding, ecommerce, utilities, complaint resolution, B2B, healthcare and more. Each one gives you a structured starting point you can adapt in minutes.
SaaS activation · 6 stages
Onboarding
Discovery → Sign-up → Activation → First value → Habit formation → Expansion
Open onboarding templateE-commerce · 6 stages
Purchase
Awareness → Research → Decision → Checkout → Delivery → Post-purchase
Open B2C templateIssue resolution · 5 stages
Complaint
Issue occurs → Search for help → Contact support → Resolution → Follow-up
Open complaint templatePricing
Start free. Upgrade when your work needs AI, more maps and team workflows
Special Launch pricing is available for Starter and Pro until September 30! Upgrade and keep your launch price locked for 12 months.
Free
For trying the tool
Perfect for solo CX leads exploring the product.
- 3 journey maps
- 1 user
- Manual journey mapping
- Template-based starting points
- JSON, HTML, PDF & PPTX export
- 10 version history snapshots
Starter
For solo CX & PX consultants
Ideal for consultants delivering CX and PX work to multiple clients.
launch price locked for 12 months
- 10 journey maps
- Up to 3 teammates
- 2,000 AI credits / month
- AI personas, stages, insights & actions
- Branded PDF & PPTX exports
- 50 version history snapshots
- Client & project organization
Pro
For CX teams & agencies
Built for growing teams running multiple journeys in parallel.
launch price locked for 12 months
- Unlimited journey maps
- Up to 10 teammates
- 20,000 AI credits / month
- Document & review import with AI
- Workspace audit log
- Stronger AI routing for insights & reviews
FAQ
Questions, answered.
Do I need a card for a free account?
No. The Free plan needs only an email address, no credit card and no trial timer. Upgrade only when your work needs AI, more maps or team workflows.
Do you support team collaboration?
Yes. Workspaces support multiple members with roles (owner, admin, member, viewer). Starter plan up to 3 members, Pro up to 10, Enterprise unlimited.
Where is my data hosted?
EU-hosted on Supabase (Frankfurt, Germany). GDPR-compliant; you own your data and can export or delete it anytime.
Is my data used to train AI models?
Free workspaces do not include AI. Paid plans use private AI routing for customer prompts and outputs according to the provider and workspace policy.
How can I upgrade to a paid plan?
From inside the app: open Billing in your workspace, pick Starter or Pro and pay by card through Stripe. Your launch price stays locked for 12 months. Enterprise is set up manually, contact us.
Does Customer Journey App support service blueprints?
Yes. Switch any journey to Service Blueprint type to unlock swim-lane fields per stage: frontstage actor, backstage actor, support process and physical evidence. The free Hotel check-in template ships with all four pre-filled so you can open it, swap your own actors and start.